7 Book Publicity Techniques To Authors And Small Publishers

Don't believe it? You might be surprised if you were to go back and look at some of the things you've said. Look at some messages you've sent, and then consider saying the exact same words in a face-to-face or a telephone conversation. Sound a little rough? Don't feel too bad, it happens to the best of us, just try to keep this in mind the next time you're typing out an email or instant message.

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Champions are the same. They put their newly learned skills to use, taking concrete steps to improve their performance, so they can take their business to the next level.

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Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.